John Sarkar, TNN | May 12, 2014, 01.27AM IST
NEW DELHI: Most Indians swear by their allegiance to cricket. But when it comes to buying sports merchandise, they invariably tilt towards football.
On the eve of the 2014 FIFA World Cup to be held in Brazil next month, marketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event. While Adidas, which is the official sponsor of the World Cup, is counting on its brand ambassador Lionel Messi to sell its boots, apparel and accessories, archrival Nike has pinned faith on Cristiano Ronaldo to help sell its team kits and off-pitch collection.
Nike, which is the outfitter for several World Cup teams this year, has launched national team kits of six countries here - Brazil, USA, Portugal, France, England and Netherlands. Apart from these, it has also introduced two football boots Magista and Mercurial Superfly that are retailing for Rs 24,995 each.
read more : http://timesofindia.indiatimes.com/business/india-business/Football-world-cup-scores-for-merchandise/articleshow/34989067.cms
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